© BASICS 3 2013

SUMMARY: We’ve worked with CDW for more than five years as the company expanded its business beyond delivering technology to include providing total technology solutions, and as it moved from a publicly traded to a privately held company.  These transitions required new levels of sophistication in internal communication.

HIGHLIGHTS: It’s natural that a technology based company would use technology wisely in its internal communication.  One of our contributions to their internal communication approach was to help revamp the CDW intranet, moving it from one of static, limited involvement to true interactivity and broad inclusion.  This site was particularly useful in aligning employees around new strategies, and keeping them informed during transitions.